The customer flow of offline stores is low. How to bring more customer flow to the store is directly related to the survival of the store.
Many traditional industry stores do not have the extra energy and budget Number List to operate professional platforms such as short videos and Xiaohongshu, such as: used car inspection, recording classroom rental, large machinery and equipment and other industries, and the cost of new media operations is relatively high;
Today, I will share how I attract more than 300 people to offline stores a day at zero cost, and after it is completed, it can attract long-term traffic without deliberate maintenance.
This promotion method is more classic and old-fashioned, and the drainage effect is very good, especially the effect of promoting localized services is very obvious.
Note: Don't find any platform to send on behalf of, the main reason for the platform to send on behalf of is the stable effect, the platform will delete the content on a regular basis, although the price is not expensive, but it is a waste of time.
1. Selection of promotion platform
The most important point of exposure and drainage is that the effect is lasting, and it takes the least experienced experience to achieve a continuous drainage effect; if you publish a copy, it can continue to bring me traffic for several years.
Platform selection criteria with the above effects:
The first standard: the content of the platform can be indexed by search engines, the indexing time is short, and the best indexing is on the same day/next day;
The second standard: the platform has high stability, high weight, and can easily be ranked naturally in search engines;
The third standard: The platform must be universal in any industry, and it can be paid for free;
The three platforms of Zhihu, Baidu Baijia and Sohu We Media have the best results. Zhihu and Baidu have reached a strategic cooperation, with high weight, fast collection, stable ranking, and the privilege of large module search and display; Baidu Baijia is Baidu's own product, Needless to say about the ranking and stability effects; Sohu's domestic old-school news self-media first echelon is much more stable than NetEase Penguin and other news platforms.
2) B2B platform: Shunqi Network, China Supplier Network, Yellow Pages 88, Marco Polo;
At present, the domestic B2B platforms have high stability and ranking, and only these few are left. Now the B2B information publishing platform has become lonely, and I hope there will be good development in the future.