So this has subtly set a slightly gloomy tone for the talent market. Does the company need talent injection? Enterprises need talent injection at any time, but this time it is no longer a large-scale replacement, extensive recruitment in large quantities, and then natural selection and elimination based on the completion of work tasks such as KPIs. More choices for employers are to start at the threshold become harsh.
After so many years of calling for refined operations, it finally attracted the attention of the personnel department. If companies are compared to buyers and talents are compared to sellers, the market this year is more dominated by a buyer's market, so it seems to be a bit unlucky for everyone looking for a job.
Operational work is polarized
In fact, the scope of operation is very broad, such as product operation, user operation, new media operation, community/community operation, content operation, event operation, etc. The improvement of an industry means that the degree of industry segmentation is higher, and after With the continuous development of the mobile Latest Mailing Database Internet era, the operation has gradually been recognized by the society from the previous emerging industries and has become more perfect.
The base of practitioners is constantly expanding ;
Second, it reflects the improvement of its theoretical knowledge system and the mutual promotion between theory and practice, thus producing the top leaders and enterprises that benefit from it;
The third is reflected in the formation of upstream and downstream industry chains, the producers of knowledge systems, and the improvement of related platforms, etc., all of which make operating this industry indispensable in the mobile Internet industry.
However, after observing the recruitment needs released by some companies and communicating with employers, I found that the popularity of operations is far less than we thought, and there is also a strong polarization.
This differentiation comes more from the positioning and tonality of the company. If an enterprise is rooted in the soil of the Internet, with the blood of the Internet flowing in its body, then its requirements for operations will be relatively higher, and its professionalism in talent needs will be more accurate.
The pursuit of "success stories" by such employers can be described as a frenzy. And 10W+, from 0 to 1 , is the candidate's sword. Whether the candidate has high-quality content output and data support, whether he has successful online and offline activities, etc., or whether he has successful growth experience from 0 to 1, etc., will be the points that the employer is considering. Such enterprises understand and rely on operations.
The operation of such enterprises acts as an engine. Take the local climate survey bureau as an example. At that time, an advertisement for Pechoin was popular all over the Internet.
This also officially brings the form of long pictures to the Internet and marketing circles, while WeChat pictures and texts have officially evolved from the text-focused era to the era of reading pictures (long pictures, comics, hand-painted, etc.) . The creativity of operators on the content side , including the control of copywriting, the imagination of the picture space , and the ability to communicate with the design , all directly affect the direct development of the enterprise. Such enterprises have more vertical and in-depth requirements for operators, and often become heads and opinion leaders.
There are also some enterprises that are more products of Internet +, and use the Internet to empower them. Take new media as an example, although there are 20 million WeChat public accounts, in addition to the limited head traffic accounts, more companies regard this as the mobile terminal of the official website, and only need daily updates to reach content, news, etc. Users can.
Although the content influence of the head media is much greater, these companies are the majority of the new media industry. The more requirements of such enterprises for new media operations lie in the solidity of basic operations and the breadth of industry-related knowledge circles .