This is almost impossible to imagine life without it on social media: storytelling. What is Social Media Storytelling? The term speaks for itself: telling a story through social media. marketer. The principle is (almost) no different from other stories: you have an introduction, middle part and conclusion. When you think of a story, you quickly think of text, but on social media you want to attract attention. You have a few seconds to get your message across before they scroll further. Then image is preferred over text, or a strong combination of both.
You can do this by means of infographics, fascinating videos, striking photos or beautiful visuals that you combine with a piece of text or a catchy title. The basics of social media home atmosphere in the phone number list same style storytelling The goal of social media and social storytelling is to connect your company or brand with readers. It's all about emotion. When something touches you on an emotional level, you are more likely to remember it and it will stay with you. But how do you create a story on social media? To do this, we follow a number of basic principles that are very interrelated: Know your audience You want to appeal to the target group with your story. To do this you have to understand what the (demographic) characteristics of this group are.
The needs and wishes of the target group with your story, the chance of an emotional connection is greater. Make sure the story has meaning for the audience it is intended for. Authenticity You have to know the audience, but the audience has to know you too. Ask yourself if the story you want to put forward shows what your company or brand really stands for. Stick to the truth above all. Hiding something or making it look better than it really is can backfire on your image. Structure As said before, a story consists of an introduction, a middle part and a conclusion. Make the introduction catchy and close with a call-to-action. With a catchy introduction you grab people to look further.