We chat with G2's VP of SEO and Content about the evolution of SEO as a separate discipline, the changes he's seen along the way, and what the future holds. Kevin Indi leads SEO and content marketing as VP at G2 and mentors marketing startups at German Accelerator. He previously led SEO at Atlassian and Dailymotion, so it's no surprise that he's widely regarded as one of the Latest Mailing Database leading voices in SEO. We were thrilled to have him on board for this week's episode. His story is fascinating, which puts him at the forefront of a discipline that emerged during his own career. In many ways, it provides him with a unique perspective that he shares with us here from his early days exploring research as a way to support his gaming tournament websites to spearheading the growth of a discipline.
increasingly important technology. When taken in the context of his "coming of age" alongside SEO, it's no wonder his insights on the subject are worth hearing. On top of that, our chat also covers his time at Atlassian and contrasts that with his G2 role, his thoughts on Google updates and their impact on his industry, and his vision for the Latest Mailing Database future of SEO. If you're short on time, here are some takeaways. We hear about his time at Atlassian before G2 and the differences in approach to SEO at the two companies. Google updates can shake up the SEO world, by Kevin we mean how it was affected previously and how to mitigate that in the future (Spoiler: prepare to prune).We look at the death of the 10 blue links and why Google is now an answer engine as opposed to a search engine.
In a crowded category, it can be difficult to make an SEO impact. Kevin shares his tips for those looking to do just that. We hear Kevin's predictions for the future of SEO and why keywords might not be as important as we think. If you like conversation, watch more episodes of our podcast. You can subscribe on iTunes, stream on Spotify, or grab the RSS feed in your reader of choice. The following is a slightly edited transcript of the episode. Grow with SEO Alexa: Kevin, we're thrilled to Latest Mailing Database have you on the podcast today. Thank you very much for joining us. To start, could you tell us a bit about your background and how you first became interested in SEO? Kevin: Absolutely. And all the pleasure is mine. So my background is that I'm the VP of SEO and Content at G2.